There’s always someone that assumes the costs: almost always, You.

You think Facebook is free? You think Google is free?

Wrong! Just like Jaron Lanier said in his book Who Owns the Future , none of those services are really free. The cost is our privacy.

Today I was thinking about all the stuff that are given away for “free” on the internet. All of the knowledge, the wisdom, from this new kind of gurus give away and we fall for it.

When you give your email to somebody like Ramit Sethi, Tim Ferris, etc., you are letting them into your inbox. I did it and I have it full of “free stuff” that was created to “add value” to my life. Wrong, again.

That was created to encourage you to pay for what you just receive for free. The real cost is being indexed into the price you are “willing” to pay (after receiving 2 million emails a year) while you think this is free.

I think all of this guys are serious, but which is the real deal here? Are they really trying to help you? Is it really for free? If you later have to pay 1.200 USD a year to “complete the program” and to go from Zero to Launch?

I used to like Ramit, but now I prefer someone like Gary Vaynerchuk. He writes, he speaks, he has tons of free stuff on the web but, in appearance, he doesn’t try to sell you shit! He’s just marketing himself and how he lives.

There is no shortcut for becoming yourself. That’s life. And I’m just so pissed off on reading stuff on becoming this “Super Entrepreneurs” who will skyrocket his/her career and become the next Steve Jobs.

Fuck it! You know what, All I want; is to be Me. Maybe, you should want that too.

Thank you very much for reading this. If it makes sense or not, please comment and recommend.

Want to find purpose? Read this!

If you want to connect in a more personal way, write me here.

Dynamic Pricing is an old technique, but not as easy to accomplish as it is now.

Dynamic Pricing Example from Mind Valley.

The internet is a great place to consume media, buy stuff and learn. But, are we paying the “real” price of what we are consuming?

Today I had the chance to experienced something many friends have mentioned for a long time, but didn’t believe in it. Call me naive, but I thought this wasn’t possible.

I was a “victim” of the Dynamic Pricing Technique. This means that, the price of a product or service adapts “automatically” to the demand.

So, I was interested on a course from MindValley (by the way, it was a course of Creative Visualization and Personal Development). I got into the optin page, placed my name and e-mail and receive the classic welcoming mail. I haven’t yet expended any penny. I left the page open and I clicked on the button “I want to enroll” and a pricing comes along. 79 USD for a two payment plan option or a 129 USD for a single payment.

I went to see the email and clicked on the link. It took me to the same landing page that I went before but, to my surprise, the two payment plan was 10 bucks more expensive and the single payment was 20 USD expensier.

I know the rules of the system. But I’m really tired of “defending” myself against every possible way people find to earn more money. All this landing pages full of opinions from buyers -that sometimes doesn’t exist- and “as seen on” billboards are really making me sick.

So, I have a petition: why don’t we set a price for our work and be true enough to ourselves and others about it.

But more important, is to ask ourselves one question: Are we trying really to help others or become rich by taking advantage of people’s needs?

Please share, recommend or send me an email to discuss about it.